Target CAC Calculator

BELLEVUE MARKETING GROUP

Find out what you can reasonably afford to spend to acquire a new customer.

Average Revenue Per Customer How much does one purchase or sale typically generate?

Average Number of Purchases How many times does the average customer buy from you?

Gross Profit Margin Revenue remaining after the direct cost of delivering your product or service.

New Customers Wanted Per Month Your monthly customer acquisition goal.

Desired Gross Profit-to-CAC Ratio A 3:1 ratio means generating roughly $3 in estimated profit for every $1 spent acquiring a customer.

YOUR TARGET CAC

$1,667

Estimated acquisition cost per new customer based on your inputs.

Customer Lifetime Revenue

$10,000

Lifetime Gross Profit

$5,000

Potential Monthly Acquisition Budget

$16,667

Based on a 3:1 target

Now Put That Number to Work.

We'll help you build an advertising strategy around the economics of your business—not an arbitrary marketing budget.

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This calculator is intended as a planning tool only. Actual acquisition costs, margins, customer value, property operating expenses and appropriate advertising budgets vary by business. Multifamily estimates include an additional conservative planning buffer and should not be interpreted as a valuation or financial forecast.